BibTeX record journals/ijmc/MerisavoVAKR06

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@article{DBLP:journals/ijmc/MerisavoVAKR06,
  author    = {Marko Merisavo and
               Jari Vesanen and
               Antti Arponen and
               Sami Kajalo and
               Mika Raulas},
  title     = {The effectiveness of targeted mobile advertising in selling mobile
               services: an empirical study},
  journal   = {{IJMC}},
  volume    = {4},
  number    = {2},
  pages     = {119--127},
  year      = {2006},
  url       = {http://dx.doi.org/10.1504/IJMC.2006.008604},
  doi       = {10.1504/IJMC.2006.008604},
  timestamp = {Thu, 13 Dec 2007 12:38:24 +0100},
  biburl    = {http://dblp.uni-trier.de/rec/bib/journals/ijmc/MerisavoVAKR06},
  bibsource = {dblp computer science bibliography, http://dblp.org}
}