BibTeX record journals/ijitm/WrightNM02

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@article{DBLP:journals/ijitm/WrightNM02,
  author       = {Len Tiu Wright and
                  Clive Nancarrow and
                  Sylvie Michel},
  title        = {The branding of {IT:} marketing and research issues},
  journal      = {Int. J. Inf. Technol. Manag.},
  volume       = {1},
  number       = {4},
  pages        = {425--441},
  year         = {2002},
  url          = {https://doi.org/10.1504/IJITM.2002.001209},
  doi          = {10.1504/IJITM.2002.001209},
  timestamp    = {Thu, 04 Jun 2020 19:39:33 +0200},
  biburl       = {https://dblp.org/rec/journals/ijitm/WrightNM02.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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