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BibTeX record journals/ijisss/RoyM17
@article{DBLP:journals/ijisss/RoyM17, author = {Souvik Roy and Santanu Mandal}, title = {Antecedents and Consequences of Customer Brand Engagement: An Empirical Study in the Mobile Headset Category}, journal = {Int. J. Inf. Syst. Serv. Sect.}, volume = {9}, number = {3}, pages = {58--77}, year = {2017}, url = {https://doi.org/10.4018/IJISSS.2017070104}, doi = {10.4018/IJISSS.2017070104}, timestamp = {Sat, 30 Sep 2023 10:15:43 +0200}, biburl = {https://dblp.org/rec/journals/ijisss/RoyM17.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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