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BibTeX record journals/ijesma/AJ19
@article{DBLP:journals/ijesma/AJ19, author = {Debora Dhanya A and Uma Pricilda Jaidev}, title = {Perceived Personalization, Privacy Concern, e-WOM and Consumers' Click Through Intention in Social Advertising}, journal = {Int. J. {E} Serv. Mob. Appl.}, volume = {11}, number = {4}, pages = {39--55}, year = {2019}, url = {https://doi.org/10.4018/IJESMA.2019100103}, doi = {10.4018/IJESMA.2019100103}, timestamp = {Thu, 10 Sep 2020 14:37:30 +0200}, biburl = {https://dblp.org/rec/journals/ijesma/AJ19.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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