JansenM08'

BibTeX

@article{DBLP:journals/ijeb/JansenM08,
  author    = {Bernard J. Jansen and
               Tracy Mullen},
  title     = {Sponsored search: an overview of the concept, history, and
               technology},
  journal   = {IJEB},
  volume    = {6},
  number    = {2},
  year      = {2008},
  pages     = {114-131},
  ee        = {http://dx.doi.org/10.1504/IJEB.2008.018068},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}