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BibTeX record journals/ijabim/Verma14
@article{DBLP:journals/ijabim/Verma14, author = {Harsh V. Verma}, title = {'Cool', Brands and 'Cool' Brands}, journal = {Int. J. Asian Bus. Inf. Manag.}, volume = {5}, number = {1}, pages = {59--73}, year = {2014}, url = {https://doi.org/10.4018/ijabim.2014010105}, doi = {10.4018/IJABIM.2014010105}, timestamp = {Wed, 20 May 2020 21:25:55 +0200}, biburl = {https://dblp.org/rec/journals/ijabim/Verma14.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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