Richard D. Lawrence Claudia Perlich Saharon Rosset Jorge Arroyo Matthew Callahan J. Matthew Collins Alexey Ershov Sheri Feinzig Ildar Khabibrakhmanov Shilpa Mahatma Mark Niemaszyk Sholom M. Weiss Analytics-driven solutions for customer targeting and sales-force allocation. 797-816 2007 46 IBM Systems Journal 4 http://dx.doi.org/10.1147/sj.464.0797 db/journals/ibmsj/ibmsj46.html#LawrencePRACCEFKMNW07