A marketing maturity model for IT: Building a customer-centric IT organization.

Rudy Hirschheim Andrew Schwarz Peter Todd A marketing maturity model for IT: Building a customer-centric IT organization. 181-203 2006 45 IBM Systems Journal 1 http://dx.doi.org/10.1147/sj.451.0181 db/journals/ibmsj/ibmsj45.html#HirschheimST06