BibTeX record journals/iam/KumarRASS24

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@article{DBLP:journals/iam/KumarRASS24,
  author       = {Harish Kumar and
                  Philipp A. Rauschnabel and
                  Madhushree N. Agarwal and
                  Rajesh Kumar Singh and
                  Ritu Srivastava},
  title        = {Towards a theoretical framework for augmented reality marketing: {A}
                  means-end chain perspective on retailing},
  journal      = {Inf. Manag.},
  volume       = {61},
  number       = {2},
  pages        = {103910},
  year         = {2024},
  url          = {https://doi.org/10.1016/j.im.2023.103910},
  doi          = {10.1016/J.IM.2023.103910},
  timestamp    = {Fri, 08 Mar 2024 13:21:58 +0100},
  biburl       = {https://dblp.org/rec/journals/iam/KumarRASS24.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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