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BibTeX record journals/hmd/ZumsteinG16
@article{DBLP:journals/hmd/ZumsteinG16, author = {Darius Zumstein and Ingo G{\"{a}}chter}, title = {Digital Analytics - Strategien im digitalen Gesch{\"{a}}ft umsetzen und mit KPIs {\"{u}}berpr{\"{u}}fen}, journal = {{HMD} Prax. Wirtsch.}, volume = {53}, number = {3}, pages = {371--388}, year = {2016}, url = {https://doi.org/10.1365/s40702-016-0226-9}, doi = {10.1365/S40702-016-0226-9}, timestamp = {Thu, 25 Jun 2020 21:30:23 +0200}, biburl = {https://dblp.org/rec/journals/hmd/ZumsteinG16.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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