<?xml version="1.0"?>
<dblp>
<article key="journals/eswa/PoelSW04" mdate="2005-01-20">
<author>Dirk Van den Poel</author>
<author>Jan De Schamphelaere</author>
<author>Geert Wets</author>
<title>Direct and indirect effects of retail promotions on sales and profits in the do-it-yourself market.</title>
<pages>53-62</pages>
<year>2004</year>
<volume>27</volume>
<journal>Expert Syst. Appl.</journal>
<number>1</number>
<ee>http://dx.doi.org/10.1016/j.eswa.2003.12.003</ee>
<url>db/journals/eswa/eswa27.html#PoelSW04</url>
</article>
</dblp>
