BibTeX record journals/eswa/KimKC11

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@article{DBLP:journals/eswa/KimKC11,
  author       = {Cookhwan Kim and
                  Kwiseok Kwon and
                  Woojin Chang},
  title        = {How to measure the effectiveness of online advertising in online marketplaces},
  journal      = {Expert Syst. Appl.},
  volume       = {38},
  number       = {4},
  pages        = {4234--4243},
  year         = {2011},
  url          = {https://doi.org/10.1016/j.eswa.2010.09.090},
  doi          = {10.1016/J.ESWA.2010.09.090},
  timestamp    = {Fri, 26 May 2017 22:54:14 +0200},
  biburl       = {https://dblp.org/rec/journals/eswa/KimKC11.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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