GladyBC09'

BibTeX

@article{DBLP:journals/eswa/GladyBC09,
  author    = {Nicolas Glady and
               Bart Baesens and
               Christophe Croux},
  title     = {A modified Pareto/NBD approach for predicting customer lifetime
               value},
  journal   = {Expert Syst. Appl.},
  volume    = {36},
  number    = {2},
  year      = {2009},
  pages     = {2062-2071},
  ee        = {http://dx.doi.org/10.1016/j.eswa.2007.12.049},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}