@article{DBLP:journals/eswa/ChangchienLH04,
author = {S. Wesley Changchien and
Chin-Feng Lee and
Yu-Jung Hsu},
title = {On-line personalized sales promotion in electronic commerce},
journal = {Expert Syst. Appl.},
volume = {27},
number = {1},
year = {2004},
pages = {35-52},
ee = {http://dx.doi.org/10.1016/j.eswa.2003.12.017},
bibsource = {DBLP, http://dblp.uni-trier.de}
}