BibTeX record: journals/eswa/ChaKL09

download as .bib file

@article{DBLP:journals/eswa/ChaKL09,
  author    = {Ji{-}eun Cha and
               Sooyoung Kim and
               Yeonhee Lee},
  title     = {Application of multidimensional scaling for marketing-mix modification:
               {A} case study on mobile phone category},
  journal   = {Expert Syst. Appl.},
  volume    = {36},
  number    = {3},
  pages     = {4884--4890},
  year      = {2009},
  url       = {http://dx.doi.org/10.1016/j.eswa.2008.05.050},
  doi       = {10.1016/j.eswa.2008.05.050},
  timestamp = {Fri, 02 Oct 2009 10:55:39 +0200},
  biburl    = {http://dblp.uni-trier.de/rec/bib/journals/eswa/ChaKL09},
  bibsource = {dblp computer science bibliography, http://dblp.org}
}