ChaKL09'

@article{DBLP:journals/eswa/ChaKL09,
  author    = {Ji-eun Cha and
               Sooyoung Kim and
               Yeonhee Lee},
  title     = {Application of multidimensional scaling for marketing-mix
               modification: A case study on mobile phone category},
  journal   = {Expert Syst. Appl.},
  volume    = {36},
  number    = {3},
  year      = {2009},
  pages     = {4884-4890},
  ee        = {http://dx.doi.org/10.1016/j.eswa.2008.05.050},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}