Predicting customer loyalty using the internal transactional database.

Wouter Buckinx Geert Verstraeten Dirk Van den Poel Predicting customer loyalty using the internal transactional database. 125-134 2007 32 Expert Syst. Appl. 1 http://dx.doi.org/10.1016/j.eswa.2005.11.004 db/journals/eswa/eswa32.html#BuckinxVP07