A fuzzy logic-based system for assessing the level of business-to-consumer (B2C) trust in electronic commerce.

Fahim Akhter Dave J. Hobbs Zakaria Maamar A fuzzy logic-based system for assessing the level of business-to-consumer (B2C) trust in electronic commerce. 623-628 2005 28 Expert Syst. Appl. 4 http://dx.doi.org/10.1016/j.eswa.2004.12.039 db/journals/eswa/eswa28.html#AkhterHM05