BibTeX record journals/eor/TunuguntlaRB23

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@article{DBLP:journals/eor/TunuguntlaRB23,
  author       = {Vaishnavi Tunuguntla and
                  Krishanu Rakshit and
                  Preetam Basu},
  title        = {Bidding for an optimal portfolio of keywords in sponsored search advertising:
                  From generic to branded keywords},
  journal      = {Eur. J. Oper. Res.},
  volume       = {307},
  number       = {3},
  pages        = {1424--1440},
  year         = {2023},
  url          = {https://doi.org/10.1016/j.ejor.2022.10.021},
  doi          = {10.1016/J.EJOR.2022.10.021},
  timestamp    = {Sat, 13 May 2023 01:06:13 +0200},
  biburl       = {https://dblp.org/rec/journals/eor/TunuguntlaRB23.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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