<?xml version="1.0"?>
<dblp>
<article key="journals/eor/KriegerG06" mdate="2007-04-23">
<author>Abba M. Krieger</author>
<author>Paul E. Green</author>
<title>A tactical model for resource allocation and its application to advertising budgeting.</title>
<pages>935-949</pages>
<year>2006</year>
<volume>170</volume>
<journal>European Journal of Operational Research</journal>
<number>3</number>
<ee>http://dx.doi.org/10.1016/j.ejor.2004.07.053</ee>
<url>db/journals/eor/eor170.html#KriegerG06</url>
</article>
</dblp>
