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DBLP BibTeX Record 'journals/eor/KriegerG06'

@article{DBLP:journals/eor/KriegerG06,
  author    = {Abba M. Krieger and
               Paul E. Green},
  title     = {A tactical model for resource allocation and its application
               to advertising budgeting},
  journal   = {European Journal of Operational Research},
  volume    = {170},
  number    = {3},
  year      = {2006},
  pages     = {935-949},
  ee        = {http://dx.doi.org/10.1016/j.ejor.2004.07.053},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}