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BibTeX record journals/eor/HendersonIC98
@article{DBLP:journals/eor/HendersonIC98, author = {Geraldine R. Henderson and Dawn Iacobucci and Bobby J. Calder}, title = {Brand diagnostics: Mapping branding effects using consumer associative networks}, journal = {Eur. J. Oper. Res.}, volume = {111}, number = {2}, pages = {306--327}, year = {1998}, url = {https://doi.org/10.1016/S0377-2217(98)00151-9}, doi = {10.1016/S0377-2217(98)00151-9}, timestamp = {Fri, 21 Feb 2020 13:17:45 +0100}, biburl = {https://dblp.org/rec/journals/eor/HendersonIC98.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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