Linking structural equation modeling to Bayesian networks: Decision support for customer retention in virtual communities.

Sumeet Gupta Hee-Woong Kim Linking structural equation modeling to Bayesian networks: Decision support for customer retention in virtual communities. 818-833 2008 190 European Journal of Operational Research 3 http://dx.doi.org/10.1016/j.ejor.2007.05.054 db/journals/eor/eor190.html#GuptaK08