DuHA07'

BibTeX

@article{DBLP:journals/eor/DuHA07,
  author    = {Rong Du and
               Qiying Hu and
               Shizhong Ai},
  title     = {Stochastic optimal budget decision for advertising considering
               uncertain sales responses},
  journal   = {European Journal of Operational Research},
  volume    = {183},
  number    = {3},
  year      = {2007},
  pages     = {1042-1054},
  ee        = {http://dx.doi.org/10.1016/j.ejor.2006.02.031},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}