DBLP Record 'journals/eor/BoseC09'

BibTeX

@article{DBLP:journals/eor/BoseC09,
  author    = {Indranil Bose and
               Xi Chen},
  title     = {Quantitative models for direct marketing: A review from
               systems perspective},
  journal   = {European Journal of Operational Research},
  volume    = {195},
  number    = {1},
  year      = {2009},
  pages     = {1-16},
  ee        = {http://dx.doi.org/10.1016/j.ejor.2008.04.006},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}