The Impact of Brand Personality and Customer Satisfaction on Customer's Loyalty: Theoretical Approach and Findings of a Causal Analytical Study in the Sector of Internet Service Providers.

Stephanie Magin René Algesheimer Frank Huber Andreas Herrmann The Impact of Brand Personality and Customer Satisfaction on Customer's Loyalty: Theoretical Approach and Findings of a Causal Analytical Study in the Sector of Internet Service Providers. 2003 13 Electronic Markets 4 http://www.electronicmarkets.org/modules/pub/view.php/electronicmarkets-460 db/journals/electronicmarkets/electronicmarkets13.html#MaginAHH03