<?xml version="1.0"?>
<dblp>
<article key="journals/electronicmarkets/LeePSHG00" mdate="2008-08-18">
<author>Juhnyoung Lee</author>
<author>Mark Podlaseck</author>
<author>Edith Schonberg</author>
<author>Robert Hoch</author>
<author>Stephen H. Gomory</author>
<title>Understanding Merchandizing Effectiveness of Online Stores.</title>
<year>2000</year>
<volume>10</volume>
<journal>Electronic Markets</journal>
<number>1</number>
<ee>http://www.electronicmarkets.org/modules/pub/view.php/electronicmarkets-97</ee>
<url>db/journals/electronicmarkets/electronicmarkets10.html#LeePSHG00</url>
</article>
</dblp>
