BibTeX record journals/electronicmarkets/KochB17

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@article{DBLP:journals/electronicmarkets/KochB17,
  author       = {Oliver Francis Koch and
                  Alexander Benlian},
  title        = {The effect of free sampling strategies on freemium conversion rates},
  journal      = {Electron. Mark.},
  volume       = {27},
  number       = {1},
  pages        = {67--76},
  year         = {2017},
  url          = {https://doi.org/10.1007/s12525-016-0236-z},
  doi          = {10.1007/S12525-016-0236-Z},
  timestamp    = {Tue, 29 Sep 2020 09:39:40 +0200},
  biburl       = {https://dblp.org/rec/journals/electronicmarkets/KochB17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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