BibTeX record journals/electronicmarkets/HeidemannKLZ13

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@article{DBLP:journals/electronicmarkets/HeidemannKLZ13,
  author       = {Julia Heidemann and
                  Mathias Klier and
                  Andrea Landherr and
                  Steffen Zimmermann},
  title        = {The optimal level of {CRM} {IT} investments - An economic model and
                  its application at a financial services provider},
  journal      = {Electron. Mark.},
  volume       = {23},
  number       = {1},
  pages        = {73--84},
  year         = {2013},
  url          = {https://doi.org/10.1007/s12525-012-0096-0},
  doi          = {10.1007/S12525-012-0096-0},
  timestamp    = {Fri, 13 Mar 2020 10:57:10 +0100},
  biburl       = {https://dblp.org/rec/journals/electronicmarkets/HeidemannKLZ13.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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