<?xml version="1.0"?>
<dblp>
<article key="journals/electronicmarkets/Gurau08" mdate="2009-05-04">
<author>Calin Gurau</author>
<title>The Influence of Advergames on Players' Behaviour: An Experimental Study.</title>
<pages>106-116</pages>
<year>2008</year>
<volume>18</volume>
<journal>Electronic Markets</journal>
<number>2</number>
<ee>http://dx.doi.org/10.1080/10196780802044859</ee>
<url>db/journals/electronicmarkets/electronicmarkets18.html#Gurau08</url>
</article>
</dblp>
