DBLP Record 'journals/electronicmarkets/Gurau08'

BibTeX

@article{DBLP:journals/electronicmarkets/Gurau08,
  author    = {Calin Gurau},
  title     = {The Influence of Advergames on Players' Behaviour: An Experimental
               Study},
  journal   = {Electronic Markets},
  volume    = {18},
  number    = {2},
  year      = {2008},
  pages     = {106-116},
  ee        = {http://dx.doi.org/10.1080/10196780802044859},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}