Stefan Baldi Heike Pyu-Pyu Thaung The Entertaining Way to M-Commerce: Japan's Approach to the Mobile Internet - A Model for Europe? 2002 12 Electronic Markets 1 http://www.electronicmarkets.org/modules/pub/view.php/electronicmarkets-22 db/journals/electronicmarkets/electronicmarkets12.html#BaldiT02