BackhausBBFMWKS10'

@article{DBLP:journals/electronicmarkets/BackhausBBFMWKS10,
  author    = {Klaus Backhaus and
               J{\"o}rg Becker and
               Daniel Beverungen and
               Margarethe Frohs and
               Oliver M{\"u}ller and
               Matthias Weddeling and
               Ralf Knackstedt and
               Michael Steiner},
  title     = {Enabling individualized recommendations and dynamic pricing
               of value-added services through willingness-to-pay data},
  journal   = {Electronic Markets},
  volume    = {20},
  number    = {2},
  year      = {2010},
  pages     = {131-146},
  ee        = {http://dx.doi.org/10.1007/s12525-010-0032-0},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}