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BibTeX record journals/ecr/MilanesiGR23
@article{DBLP:journals/ecr/MilanesiGR23, author = {Matilde Milanesi and Simone Guercini and Andrea Runfola}, title = {Let's play! Gamification as a marketing tool to deliver a digital luxury experience}, journal = {Electron. Commer. Res.}, volume = {23}, number = {4}, pages = {2135--2152}, year = {2023}, url = {https://doi.org/10.1007/s10660-021-09529-1}, doi = {10.1007/S10660-021-09529-1}, timestamp = {Sat, 08 Jun 2024 13:16:04 +0200}, biburl = {https://dblp.org/rec/journals/ecr/MilanesiGR23.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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