A Transaction Cost Model of Electronic Trust: Transactional Return, Incentives for Network Security and Optimal Risk in the Digital Economy.

Virginia Franke Kleist A Transaction Cost Model of Electronic Trust: Transactional Return, Incentives for Network Security and Optimal Risk in the Digital Economy. 41-57 2004 4 Electronic Commerce Research 1-2 http://dx.doi.org/10.1023/B:ELEC.0000009281.05504.93 db/journals/ecr/ecr4.html#Kleist04