Knowing your customers: Using a reciprocal relationship to enhance voluntary information disclosure.

J. Christopher Zimmer Riza Ergun Arsal Mohammad Al-Marzouq Dewayne Moore Varun Grover Knowing your customers: Using a reciprocal relationship to enhance voluntary information disclosure. 395-406 2010 48 Decision Support Systems 2 http://dx.doi.org/10.1016/j.dss.2009.10.003 db/journals/dss/dss48.html#ZimmerAAMG10