BibTeX record journals/dss/VerhoefSHL03

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@article{DBLP:journals/dss/VerhoefSHL03,
  author       = {Peter C. Verhoef and
                  Penny N. Spring and
                  Janny C. Hoekstra and
                  Peter S. H. Leeflang},
  title        = {The commercial use of segmentation and predictive modeling techniques
                  for database marketing in the Netherlands},
  journal      = {Decis. Support Syst.},
  volume       = {34},
  number       = {4},
  pages        = {471--481},
  year         = {2003},
  url          = {https://doi.org/10.1016/S0167-9236(02)00069-6},
  doi          = {10.1016/S0167-9236(02)00069-6},
  timestamp    = {Thu, 20 Feb 2020 17:55:37 +0100},
  biburl       = {https://dblp.org/rec/journals/dss/VerhoefSHL03.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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