DBLP BibTeX Record 'journals/dss/LeeLCIK11'

@article{DBLP:journals/dss/LeeLCIK11,
  author    = {Hyeseon Lee and
               Yeonhee Lee and
               Hyunbo Cho and
               Kwanyoung Im and
               Yong Seog Kim},
  title     = {Mining churning behaviors and developing retention strategies
               based on a partial least squares (PLS) model},
  journal   = {Decision Support Systems},
  volume    = {52},
  number    = {1},
  year      = {2011},
  pages     = {207-216},
  ee        = {http://dx.doi.org/10.1016/j.dss.2011.07.005},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}