@article{DBLP:journals/dss/LeeLCIK11,
author = {Hyeseon Lee and
Yeonhee Lee and
Hyunbo Cho and
Kwanyoung Im and
Yong Seog Kim},
title = {Mining churning behaviors and developing retention strategies
based on a partial least squares (PLS) model},
journal = {Decision Support Systems},
volume = {52},
number = {1},
year = {2011},
pages = {207-216},
ee = {http://dx.doi.org/10.1016/j.dss.2011.07.005},
bibsource = {DBLP, http://dblp.uni-trier.de}
}