<?xml version="1.0"?>
<dblp>
<article key="journals/dss/KimSBR05" mdate="2005-11-14">
<author>Dan Jong Kim</author>
<author>Yong I. Song</author>
<author>S. B. Braynov</author>
<author>H. Raghav Rao</author>
<title>A multidimensional trust formation model in B-to-C e-commerce: a conceptual framework and content analyses of academia/practitioner perspectives.</title>
<pages>143-165</pages>
<year>2005</year>
<volume>40</volume>
<journal>Decision Support Systems</journal>
<number>2</number>
<ee>http://dx.doi.org/10.1016/j.dss.2004.01.066</ee>
<url>db/journals/dss/dss40.html#KimSBR05</url>
</article>
</dblp>
