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@article{DBLP:journals/dss/KarugaKNR01,
author = {Gilbert G. Karuga and
Andriy M. Khraban and
Suresh K. Nair and
Daniel O. Rice},
title = {AdPalette: an algorithm for customizing online advertisements
on the fly},
journal = {Decision Support Systems},
volume = {32},
number = {2},
year = {2001},
pages = {85-106},
ee = {http://dx.doi.org/10.1016/S0167-9236(01)00104-X},
bibsource = {DBLP, http://dblp.uni-trier.de}
}
Copyright © 2006-01-09 by Michael Ley (ley@uni-trier.de)