<?xml version="1.0"?>
<dblp>
<article key="journals/db/LuiPI07" mdate="2008-11-25">
<author>Tsz-Wai Lui</author>
<author>Gabriele Piccoli</author>
<author>Blake Ives</author>
<title>Marketing strategies in virtual worlds.</title>
<pages>77-80</pages>
<year>2007</year>
<volume>38</volume>
<journal>DATA BASE</journal>
<number>4</number>
<ee>http://doi.acm.org/10.1145/1314234.1314248</ee>
<url>db/journals/db/db38.html#LuiPI07</url>
</article>
</dblp>
