BibTeX record journals/db/LuiPI07

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@article{DBLP:journals/db/LuiPI07,
  author    = {Tsz{-}Wai Lui and
               Gabriele Piccoli and
               Blake Ives},
  title     = {Marketing strategies in virtual worlds},
  journal   = {{DATA} {BASE}},
  volume    = {38},
  number    = {4},
  pages     = {77--80},
  year      = {2007},
  url       = {http://doi.acm.org/10.1145/1314234.1314248},
  doi       = {10.1145/1314234.1314248},
  timestamp = {Wed, 19 Sep 2012 09:04:00 +0200},
  biburl    = {http://dblp.uni-trier.de/rec/bib/journals/db/LuiPI07},
  bibsource = {dblp computer science bibliography, http://dblp.org}
}