Mining Customer Value: From Association Rules to Direct Marketing.

Ke Wang Senqiang Zhou Qiang Yang Jack Man Shun Yeung Mining Customer Value: From Association Rules to Direct Marketing. 57-79 2005 11 Data Min. Knowl. Discov. 1 http://dx.doi.org/10.1007/s10618-005-1355-x db/journals/datamine/datamine11.html#WangZYY05