KohaviLSH09'

BibTeX

@article{DBLP:journals/datamine/KohaviLSH09,
  author    = {Ron Kohavi and
               Roger Longbotham and
               Dan Sommerfield and
               Randal M. Henne},
  title     = {Controlled experiments on the web: survey and practical
               guide},
  journal   = {Data Min. Knowl. Discov.},
  volume    = {18},
  number    = {1},
  year      = {2009},
  pages     = {140-181},
  ee        = {http://dx.doi.org/10.1007/s10618-008-0114-1},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}