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@article{DBLP:journals/corr/abs-0807-1297,
author = {Gagan Aggarwal and
S. Muthukrishnan and
D{\'a}vid P{\'a}l and
Martin P{\'a}l},
title = {General Auction Mechanism for Search Advertising},
journal = {CoRR},
volume = {abs/0807.1297},
year = {2008},
ee = {http://arxiv.org/abs/0807.1297},
bibsource = {DBLP, http://dblp.uni-trier.de}
}
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