BibTeX record: journals/cor/MorardPT76

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@article{DBLP:journals/cor/MorardPT76,
  author    = {Bernard Morard and
               Robert Poujaud and
               Raymond Tr{\'{e}}moli{\`{e}}res},
  title     = {A mean-variance approach to advertising media selection},
  journal   = {Computers {\&} {OR}},
  year      = {1976},
  volume    = {3},
  number    = {1},
  pages     = {73--81},
  url       = {http://dx.doi.org/10.1016/0305-0548(76)90008-3},
  doi       = {10.1016/0305-0548(76)90008-3},
  timestamp = {Tue, 30 Sep 2014 14:03:02 +0200},
  biburl    = {http://dblp.uni-trier.de/rec/bib/journals/cor/MorardPT76},
  bibsource = {dblp computer science bibliography, http://dblp.org}
}