DBLP BibTeX Record 'journals/cor/MorardPT76'

@article{DBLP:journals/cor/MorardPT76,
  author    = {Bernard Morard and
               Robert Poujaud and
               Raymond Tr{\'e}moli{\`e}res},
  title     = {A mean-variance approach to advertising media selection},
  journal   = {Computers {\&} OR},
  volume    = {3},
  number    = {1},
  year      = {1976},
  pages     = {73-81},
  ee        = {http://dx.doi.org/10.1016/0305-0548(76)90008-3},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}