@article{DBLP:journals/chb/Teng10,
author = {Ching-I. Teng},
title = {Customization, immersion satisfaction, and online gamer
loyalty},
journal = {Computers in Human Behavior},
volume = {26},
number = {6},
year = {2010},
pages = {1547-1554},
ee = {http://dx.doi.org/10.1016/j.chb.2010.05.029},
bibsource = {DBLP, http://dblp.uni-trier.de}
}