BibTeX record journals/cais/EgodaweleSGSS22

download as .bib file

@article{DBLP:journals/cais/EgodaweleSGSS22,
  author       = {Mekhala Egodawele and
                  Darshana Sedera and
                  Varun Grover and
                  Dilanjan Seneviratne and
                  Banura Sooriyapperuma},
  title        = {Shooting 'Yohani' to Global Stardom: {A} Teaching Case of Social Media
                  Strategy of a Top-10 YouTuber},
  journal      = {Commun. Assoc. Inf. Syst.},
  volume       = {52},
  pages        = {21},
  year         = {2022},
  url          = {https://aisel.aisnet.org/cais/vol52/iss1/21},
  timestamp    = {Tue, 14 Feb 2023 10:59:17 +0100},
  biburl       = {https://dblp.org/rec/journals/cais/EgodaweleSGSS22.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
a service of  Schloss Dagstuhl - Leibniz Center for Informatics

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.