SubramaniR03'

@article{DBLP:journals/cacm/SubramaniR03,
  author    = {Mani R. Subramani and
               Balaji Rajagopalan},
  title     = {Knowledge-sharing and influence in online social networks
               via viral marketing},
  journal   = {Commun. ACM},
  volume    = {46},
  number    = {12},
  year      = {2003},
  pages     = {300-307},
  ee        = {http://doi.acm.org/10.1145/953460.953514},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}