ShneidermanPP11'

@article{DBLP:journals/cacm/ShneidermanPP11,
  author    = {Ben Shneiderman and
               Jennifer Preece and
               Peter Pirolli},
  title     = {Realizing the value of social media requires innovative
               computing research},
  journal   = {Commun. ACM},
  volume    = {54},
  number    = {9},
  year      = {2011},
  pages     = {34-37},
  ee        = {http://doi.acm.org/10.1145/1995376.1995389},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}