DBLP BibTeX Record 'journals/cacm/McCoyEPG07'

@article{DBLP:journals/cacm/McCoyEPG07,
  author    = {Scott McCoy and
               Andrea Everard and
               Peter Polak and
               Dennis F. Galletta},
  title     = {The effects of online advertising},
  journal   = {Commun. ACM},
  volume    = {50},
  number    = {3},
  year      = {2007},
  pages     = {84-88},
  ee        = {http://doi.acm.org/10.1145/1226736.1226740},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}