BibTeX record: journals/cacm/McCoyEPG07

download as .bib file

@article{DBLP:journals/cacm/McCoyEPG07,
  author    = {Scott McCoy and
               Andrea Everard and
               Peter Polak and
               Dennis F. Galletta},
  title     = {The effects of online advertising},
  journal   = {Commun. {ACM}},
  year      = {2007},
  volume    = {50},
  number    = {3},
  pages     = {84--88},
  url       = {http://doi.acm.org/10.1145/1226736.1226740},
  doi       = {10.1145/1226736.1226740},
  timestamp = {Fri, 19 Sep 2014 17:56:56 +0200},
  biburl    = {http://dblp.uni-trier.de/rec/bib/journals/cacm/McCoyEPG07},
  bibsource = {dblp computer science bibliography, http://dblp.org}
}